Behemoth Brewery to brew East Coast Style IPA to end all East Coast Style IPA’s.
With this popular style recently showing up in our favourite craft beer bars and supermarket shelves to needy beer geeks downing it by the standard drink portion, brewers like Childs are here to take it to the next level, and even though it’s not a style that Behemoth has brewed before it has not seemed to dull his enthusiasm.
He plans to make a beer so big, dense and cloudy you will need a spoon to drink it. “Just pull the lid off the can and dig in,” says Childs, referring to his popular tear-top beer cans he’s previously released other not-so-big beer in. When asked what ABV he would be going for Childs said, “A big seventeen percenter should do it!”, and the name… “Bigger than Ben Chur”.
There’s no question that East Coast-style IPA's are popular right now, and we’re not talking about Gisborne Gold, perhaps the original East Coast-style beer. No, we are talking the other East Coast, the one in the United States of America – but not the whole East Coast; just the top bit. So perhaps the Atlantic Northeast would be a better term. Brewers and drinkers still debate this terminology with vigor, taking to social media to scorn each other when the style is being abused.
Expect a beer launch any day at Malthouse; one insider not willing to be named told TBTB, “Punters will be clambering over other each other to try this booze soup and get a chance to meet the brewer. Something of a rare treat in this industry”.