Hopstock Embraces Fresh Hop Aroma with Giant Robot Laser Pissing Dick.

Hopstock the "Number One" fresh hop festival.

Every April Wellington bars and breweries celebrate the fresh hop taste and aromas with a citywide festival called Hopstock. Punters can’t get enough of that sticky taste in their mouths,  especially the smell of urine that comes from many fresh hop varieties. But behind the scenes trouble not beer has been brewing.

Hopstock came under threat of being cancelled this year because of NZ Hops discontinued fresh hop deliveries as they have done previously. This putting breweries under pressure because of not knowing how to use couriers or not having driver licenses and airplanes to pick them up themselves. But it seems with support from Craft Beer Capital the show will go on with the strong flow of fresh hops in supply.

This year’s poster campaign and artwork has embraced that very smell with a huge hop headed robot shooting a laser from its mechanical phallus. Hopstock’s director Peter Moran says he can’t wait to get that into his mouth and hopes all the punters do also. “Every year we try to capture what is unique with fresh hopping and this time I think we have nailed it with our hop headed mechanical tripod giving Wellington a golden shower”