Concrete Playground's top 11 things said about the NZ craft beer scene.
Cool people speaking the truth and enjoying each other with beer.
- “These guys have such a great story” Home brewers to contract brewers, breathtaking. How did they do it?
- “Tap takeovers are dead” The glory days of beer events in 2014 is over and it’s hard to know what bars will do next for their favourite breweries, maybe call it an occupation?
- “Without their branding they would be nothing” Pretty pictures and flash social media don't fool anyone anymore. In fact most drinkers find it insulting to have to look at a nice piece of artwork these days. It’s all about the beer after all.
- “Isn’t all about the beer?” Who cares if the brewer shot your dog or sells P to kids, their beer is awesome so it’s all ok. In fact it’s great.
- “Meeting the brewer is without a doubt the highlight of any beer event” With every brewer having the personality of Graham Norton it’s no wonder they love to get in front of their fans and answer all of those important questions you have.
- “Lion and DB are really worried about craft beer” The buy outs, the sell outs, who’s next? it’s a land grab. How will the big boys survive? Yeah right.
- “Brown ale is really misunderstood” This very complex avant garde´ style would be as popular as pale ale if people just knew how it was made and kegs of it are magical, they last forever.
- “Their in-house design team is outstanding” Saving money on an expensive designer is the smart play, brewing is an art form so it makes sense to do the labels too right?
- “Crowdfunding is a great way to get into the craft beer business” The numbers speak for themselves, chuck a grand in get a 10% discount on your own product and a free beer on your birthday. Wait until the dividends come rolling in too, mo money
- “NZ IPA is easily as good as US IPA” No it's not.
- "I can taste diacetyl in this" Pretty hard to pick up this fault. You should turn pro as a beer judge immediately.
